Molässa: Molasses Reimagined

Sweet, light, and versatile.

Molässa is the first molasses made for everyday use.

Buy Now

Forget the heavy jar. Lose the sticky spoon. Molässa lives in your fridge—not in a dusty pantry! With delicate caramel notes, a lighter, sweeter taste, and a smooth squeeze bottle, Molässa’s made for drizzling, marinating, and mixing.

It’s made for every day, and every thing!

Ingredients:

Molasses (yes, that’s it)

Lighter Brighter Sweeter Better

The sweet stuff about us

Squeezable

Pure Cane Sugar

Made in the USA

Delicate Flavor

Non-GMO

Vegan Friendly

Breakfast Lunchtime Dinnertime Snacktime

Find It. Try It. Love It.

Find Molässa at a store near you.

Don’t see it at your go-to spot yet? Tell us where.

Molässa's Upcoming Events

The sweet story about us

Molasses has been a pantry staple for centuries, but the product itself hasn’t changed much—still thick, dark, and used maybe once or twice a year, usually for baking. And yet, despite its rarity in everyday cooking, molasses holds a powerful place in our memories—those soft, spiced cookies from grandma’s kitchen, warm with nostalgia. That emotional connection sparked an idea at Innova Brands: what if we reinvented this overlooked classic into something lighter, more versatile, and worthy of everyday use?

After two years of formulating, tasting, and testing, the result is Molässa—molasses, reimagined.

Sweetness With Benefits

Got questions?

  • Molässa is molasses reimagined. It’s the juice of pure, US-grown sugar cane, with far less processing than traditional molasses. As a result, it’s much lighter, much sweeter, and far more versatile than how most people think of molasses. It most definitely isn’t what grandma had in the back of the pantry. 

  • While Molässa has a flavor all its own, it has the same consistency as honey, maple syrup, and agave. Molässa’s far more versatile, though, perfect on everything from pancakes to BBQ to cocktails.

  • Molässa has a gentle, caramel-forward sweetness with notes of toffee, warm honey, and lightly toasted sugar. The overwhelming consensus is, “It’s yummy!”

  • Molässa is made from one, single ingredient: molasses—nothing more, nothing less, and definitely not anything artificial.

  • Yes, Molässa is fully plant-based and suitable for vegan diets.

  • Yes. Molässa contains no gluten or gluten-containing ingredients.

  • The beauty of Molässa is that it can literally follow you throughout the day. Add a squirt to your morning coffee. Drizzle it on yogurt, fruit, waffles, or oatmeal. Bake it into cookies, and yummy treats. Combine it as a marinade or BBQ topping. And at the end of the day, mix it into a delicious cocktail. A single bottle can truly take the place of honey, maple syrup, and agave as a natural sweetener. 

  • Yes. Molässa adds moisture and gentle sweetness to baked goods without overpowering them.

  • No. Store Molässa in a cool, dry place. Refrigeration is optional.

  • When stored properly, Molässa can stay fresh for two years from its bottling date. (But once you taste it, there’s no way it will be around that long.)

  • You can purchase Molässa directly on our website, and through select retailers. Our store locator is updated regularly.

  • Yes. Wholesale options are available for retailers, cafés, and food service partners. Drop us a note, and we’ll follow up quickly.

  • Molässa is produced and bottled in the US. 

  • Nothing. It’s available online and at specialty food stores across southern Maine. 

Bulk pricing makes Molässa even sweeter!

Sell Molässa Wholesale