Molässa: Molasses Reimagined
Sweet, light, and versatile.
Molässa is the first molasses made for everyday use.
Forget the heavy jar. Lose the sticky spoon. Molässa lives in your fridge—not in a dusty pantry! With delicate caramel notes, a lighter, sweeter taste, and a smooth squeeze bottle, Molässa’s made for drizzling, marinating, and mixing.
It’s made for every day, and every thing!
Ingredients:
Molasses (yes, that’s it)
Lighter Brighter Sweeter Better
The sweet stuff about us
Squeezable
Pure Cane Sugar
Made in the USA
Delicate Flavor
Non-GMO
Vegan Friendly
Breakfast Lunchtime Dinnertime Snacktime
Find It. Try It. Love It.
Find Molässa at a store near you.
Don’t see it at your go-to spot yet? Tell us where.
The sweet story about us
Molasses has been a pantry staple for centuries, but the product itself hasn’t changed much—still thick, dark, and used maybe once or twice a year, usually for baking. And yet, despite its rarity in everyday cooking, molasses holds a powerful place in our memories—those soft, spiced cookies from grandma’s kitchen, warm with nostalgia. That emotional connection sparked an idea at Innova Brands: what if we reinvented this overlooked classic into something lighter, more versatile, and worthy of everyday use?
After two years of formulating, tasting, and testing, the result is Molässa—molasses, reimagined.